Introduction to Production

Diesel Only The Brave Wild

Short Pitch:
Our adverts were on the men's eau de toilette Diesel Wild. It is a spray that is part of Diesel's Only The Brave collection.

The adverts we created would be designed for magazines and social media, that way a wider amount of people will be able to see these adverts in different locations.

The slogan 'only the brave' suggests to the audience that only daring people will buy and wear this product. The target audience for this product is people who like the outdoor lifestyle and being out in the wild. For our adverts we took a lot of inspiration from the likes of Hugo Boss and Dior, as they use bold logos and slogans with a striking image to go with it.

Evaluation and improvements:
There are certain conventions in which worked well in our advert. For example, by keeping the copy of our advert to a minimum, we are assisting the audience to keep their focus more on the actual product.
The layout for our advert is again simple but effective. By using a close-up image of the product, we are keeping it the main focus. We then placed the brand name and slogan around it, in very bold typography. Another thing we took into consideration when creating the advert is the colour coordination, more specifically when choosing the colour of text by matching it with the actual colours of the product.
The slogan 'only the brave' is an effective use of persuasive language that almost forces the target audience to be of the daring kind. With the product designed to look like a grenade, it also conveys the idea that the target audience for this advertisement is for people in the military.

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