Minecraft was first created in 2011 by Mojang Studios. It is a sandbox game, meaning the player is free to do whatever they desire. This allows players to use the game however they want. With the lack of objectives in the game, players are forced to use their creativity to play the game and this is partly the reason why Minecraft became so popular. Mojang relied on user feedback through community forums to help improve their game for future updates. Originally, there was no advertising for the game, people only found out through word of mouth. Minecraft would slowly gain a small fan base. The rise of Youtube helped Minecraft soar in popularity, because of the user generated content uploaded to the site. This allowed for players to show off their creativity and how they played the game. This lead to game series, called let's plays, which