A Level Media

1. What makes all of these music videos from the dance music genre? All of these music videos are set in the summer where it looks hot, usually in the streets. All the people in the video also wear summer clothes, such as shorts and tshirts. The videos all feature bright colours, either through their clothes, buildings or extra props which exaggerates the summer vibe they are going for. In all the videos people are dancing or doing summer related activities in time with the music. Usually something unnatural happens which you would not find going on in everyday life. 2. Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse. All of these shots have bright colours and feature people dancing. The colours chosen are bright summer colours (pink, blue and purple). This is shown through multiple ways, either it's the clothes, buildings or special effects like in the 'COLA

Wear brown shoes after six: I think that the camera angles for the first scene were fairly accurate. The first one could have been taken from a slightly lower angle and the third maybe slightly further away. I managed to create a focus pull in the second shot which matched the original so this was successful. The location was not very accurate as there wasn't enough lighting on the street to be able to see the subject of the scene. However it was still taken outside. This scene was edited well as we managed to get the timings to fit well with the non diegetic soundtrack and voiceover. The mise en scene was accurate as the subject was wearing a suit and holding a clear umbrella. However the colour of the suit doesn't exactly match the original. The lighting also isn't great and is a lot darker then the original. This is probably because I just used the lighting that was there instead of creating my own lighting set up. Wear a hat indoors: Wear a sh