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Showing posts from May, 2018

Statement of Intent

Website The website will be subject to change as I will want it to compliment the music video. For instance, if there is a particular shot which looks good in the video, I would use it for the background of the website. However, I want the website to have bold fonts and bright accent colours, or white depending on the background image. I want to have an image of the DJ but not have them feature them in the video, which happens in many cases. This will hide their identity more and keep the focus of the video on the visuals and narrative, rather than the creator of the music.  For the logo, it will mostly likely be a modern, bold font of the artist's name, similar to that of Avicii or Tiesto. Depending on the background it will most likely be white or black, to keep the simplicity I want in the website.  Video  The video will most likely be set at the beach and feature many people with bright summer style clothes that stand out, to compliment the song. I want the video to ha

Conventions of Dance Music Videos

Example - 'Changed The Way You Kiss Me' This music video has the stereo typical 'live for the moment' story, with the character starting the day doing an everyday routine and ending with a party scene. The character shows his increasing emotion during the video.  The whole video is in black and white and so gives a more vintage atmosphere to the video and perhaps shows more emotion. This is not seen all that often in modern 'dance' music videos.  Jack U (Skrillex & Diplo) - To U ft AlunaGeorge The music video for To U is quite random and disjointed, however has this reoccuring theme of couples and getting back together. The video features different ethnicities and scenery to perhaps suggest that this topic can be applied to everyone. The video in general is bright and some of it is filmed in the summer time with summer clothes, however this is not always the case. Disclosure - White Noise ft AlunaGeorge This music video has much more

Conventions of Dance Music (Websites)

Rudimental Rudimental's website features there newest single 'These Days', advertised in the bottom left corner of the website. The cover for the single has also been used for the background. The image itself shows the typical summer time and bright clothes theme which regularly occurs in dance music. The last thing seen in the home page is a link to there music video of the featured single. Major Lazer Major Lazer's website is very simple but still features bright colours and again has a link to the music video on youtube. The tab at the top of the website has links to social media and places where you can listen to the music, along with links to other parts of the website. Example Example's background is a moving image of the design used on the single cover. The cover itself is very bright with it's neon colours. There is also a box which links you to places which you can listen to the new single.