The Impact of Technological Change on Newspapers

The Guardian

The Guardian do not put up a paywall, as they allow everyone to read the whole story. However, they ask for contributions which get invested back into their journalism, so that 'they are able to keep telling the stories that matter and to inform the world and make it a better place.

They also offer a monthly subscription that offers a premium experience on the guardian app and also a daily tablet edition app.
They get their audience to interact by sharing the stories that they produce on their social media, allowing them to state their opinions.
This applies to Shirky's End of Audience theory, in which the consumers now become the producers. This is because they are able to share a story and add on their view/opinion on it to their own audience on social media.

Mail Online (Daily Mail)

The Mail Online, unlike The Guardian, gets it's main source of income through the advertisements they have splash across the screen. Compared to the advertisements on The Guardian, these ones are much more intrusive as they almost get in the way of reading the news, and if anything make the website much more difficult to read and use.

However, similarly to The Guardian, Mail Online offer the option of sharing their stories onto social media. This allows the audience to interact more compared to that of newspapers. This again applies to Shirky's theory, as the consumers become the producers because they are able to put their own viewpoint along with the story to share with their following on social media.

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