Research: Fairtrade

Fairtrade

What is Fairtrade?

'With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves.'

What Fairtrade does

'Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.'

Where Fairtrade works

'There are over 1.65 million farmers and workers in 1,226 producer organisations across the Fairtrade system.' Individual workers and producer organisations in 74 countries in 4 continents are working with the Fairtrade.

What brands use Fairtrade

From food products like Ben and Jerry's, Cadbury and Greggs, to larger retailers such as Sainsbury's and The Co-operative. You know when a product is using Fairtrade because they will use a small Fairtrade logo on their packaging.
Brands and products will work with Fairtrade to make their products seem more ethical than others who do not. But, that brings up the question if brands are using it to make it seem like their product is better or if they actually care about the workers who are making their products.

Comments

Comparison of Two National Newspapers (The Guardian and Daily Mail)

The Berliner or Compact Format (The Guardian) The Guardian was once a broadsheet newspaper, also known as 'the quality press ', due to the more serious approach that it took compared to other popular tabloids . But due to printing costs, The Guardian has now took on the berliner format. Because of these changes, people have said that the ' quality press ' has turned into more like the popular press . In the cover of The Guardian you can expect to see much more text (' copy ') than in a tabloid paper. This shows that they put a lot more detail into their splash , probably to try and keep the ' quality press ' reputation that they have. The Guardian is a left wing paper. This means that they usually represent the socialist ideology , which is supporting the distribution of wealth and resources in society. The agenda for their stories focus on economics, politics and 'hard news'. The Tabloid (Daily Mail) The Daily Mail takes...

Story-boarding: Introduction: The introduction to my music video will be set on the beach in the evening. The first shot is a birds eye view of the sea crashing on to the beach with words like the artists and the song title. It will turn in to a series of shots of exoctic places and activities in different locations , to go with the 'live in the moment' type story. During the song, there are parts where the voice is the main focus. This is where I plan to have extreme close ups of lips miming the lyrics of the song. This will not only show a variation in shot selection, but will also make a connection between the video and the song. The storyboard sketches are just some ideas that I have in mind, but might not make it to the video. All the shots in the photo are inspired by other dance music videos that have a similar atmosphere that I want to partially replicate.

The Big Issue - Front Cover Analysis

This cover of The Big Issue has an orange theme to promote the new film T2 Trainspotting, even the logo has changed which they usually keep black and white. Also, their masthead is very different to other magazines as it does not spread across the whole cover and so they have the option to move it around. In this case, they placed the masthead in the top left corner so that it does not affect the image. For this cover they also used a pull quote as the main cover line with a bright orange background which will attracts the audience's eyes to it first. The next thing that pops out to the audience is the black and white picture of the four main characters of the film. They have used this effect to represent them as being old-school, as the first Trainspotting released in 1996. The magazine features the usual release date, price and magazine sell line. These appear on every Big Issue magazine, however it does not need a bar-code as it not sold in shops where it need to be sc...

A Level Media

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