Research: Fairtrade

Fairtrade

What is Fairtrade?

'With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves.'

What Fairtrade does

'Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.'

Where Fairtrade works

'There are over 1.65 million farmers and workers in 1,226 producer organisations across the Fairtrade system.' Individual workers and producer organisations in 74 countries in 4 continents are working with the Fairtrade.

What brands use Fairtrade

From food products like Ben and Jerry's, Cadbury and Greggs, to larger retailers such as Sainsbury's and The Co-operative. You know when a product is using Fairtrade because they will use a small Fairtrade logo on their packaging.
Brands and products will work with Fairtrade to make their products seem more ethical than others who do not. But, that brings up the question if brands are using it to make it seem like their product is better or if they actually care about the workers who are making their products.

Comments

HOW MINECRAFT IS MARKETED DIFFERENTLY - ESSAY

When Minecraft was officially released, marketing was solely based on word of mouth. Due to its never-ending possibilities it became pretty popular. With the help of YouTube, Minecraft has become one of the most popular games as it allowed users to show other fans their creations and how they have used the game. This is also free publicity for Mojang who created Minecraft. Within the game, Mojang have teamed up with other games such as Fallout and Skyrim Elder Scrolls for in game features such as themed worlds and skins. The consumption of Minecraft is large and varied compared to other games. As a user you can play the game first hand, or there are multiple ways to watch and interact through things like Youtube. Youtube allows users to generate their own creative content for other people to view and interact with. Different versions of the game were released in order to allow people to get what they want out of the game. Narratives in the game include 'story modes', '...

Pitch, Statement of Intent and Mockups

Pitch My aim for my billboard posters in relation to Fairtrade is to try and show the equality within the brand through the posters themselves. I will try and do this by using an outdoor setting, because it has that correlation to nature and represents that natural environment. I believe this will help give a clearer idea to the reader about the link to Fairtrade. This isn't clearly shown in my mock-ups as they are just sample images. The only reason I used these images was to show the similar style of clothing and poses. The two mock-ups have slight differences in layout and fonts and when it comes to the final poster I will decide on the most appropriate style. However, whatever it ends up looking like it will have a clean and simple approach, as I believe it suits the ethos of the company. Statement of Intent - For my adverts I intend to have the model as the main focus along with the brand name and slogan, which both have correlations to Fairtrade. With the picture I ...

American Beauty - Scene Analysis

Representation Lester is represented as a submissive and pathetic person, this is shown through his hunched over posture and the way he always obeys to whatever his wife tells him to do. This is the complete opposite to his wife who is a very loud and tumultuous person. She is seen as the master at the table whereas it would usually be the father of the family. However, she has to be quite caring as she took a lot of time preparing a big meal for her family. Then there is Jane, who seems to be the most collected out of all the family, even though she is stereotypical confused and delusional teenager. Mise En Scene The mise en scene in this scene from American Beauty is used to express the personalities of the family. For instance, Lester is wearing very bland clothes, much like the interior of the house, which shows that his life is boring and repetitive. It could also show that he blends in with the house as if he is not there, which would make sense as he stated at th...

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