Comparison of Two National Newspapers (The Guardian and Daily Mail)

The Berliner or Compact Format (The Guardian)

The Guardian was once a broadsheet newspaper, also known as 'the quality press', due to the more serious approach that it took compared to other popular tabloids. But due to printing costs, The Guardian has now took on the berliner format. Because of these changes, people have said that the 'quality press' has turned into more like the popular press.

In the cover of The Guardian you can expect to see much more text ('copy') than in a tabloid paper. This shows that they put a lot more detail into their splash, probably to try and keep the 'quality press' reputation that they have.

The Guardian is a left wing paper. This means that they usually represent the socialist ideology, which is supporting the distribution of wealth and resources in society. The agenda for their stories focus on economics, politics and 'hard news'.

The Tabloid (Daily Mail)

The Daily Mail takes on the tabloid format, which means it is half the size of a broadsheet newspaper and is known as 'popular press'. It has this name because it's agenda setting, which tends to include more 'soft news' like celebrity gossip and relies on sensationalism to attract a different demographic group compared to that of broadsheet newspapers. This process of 'dumbing down' is called tabloidisation.

Daily Mail is predominantly a right wing paper, however they tend to roll with whatever seems to be the more popular view on the matter.

On the front cover of a tabloid, you expect to see a much bigger headline and main image but less copy than that of a broadsheet paper.

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