Skip to main content

The Male Gaze In Music Videos

Iggy Azalea - Work

Watch Video Here

The first 40 seconds of this music consists of various shots of Iggy walking down a road with little clothing and high heels, mixed in with a few shots of burning objects. I believe these shots have been used because they got with the lyrics. Right at the end of this section, Iggy breaks the fourth wall for the first time in this video. 

After this it goes into multiple shots of peoples' faces in a desert town staring at Iggy as she walks on by. This can be interpreted in two ways, either it shows off that her confidence and eccentric style goes unnoticed or it shows people are attracted to her and literally shows people gazing at her. However, she takes no notice of the multiple people staring at her and is focused on what's ahead.

As the music changes, the scene changes to night and has Iggy dancing along to the music. However, when the music climaxes, Iggy and other dancers are in really revealing clothing and are dancing to the beat in a really provocative way.
This clearly for the male gaze as it has nothing to do with the song. Also, throughout this section of the music video, Iggy is almost always breaking the fourth wall. Whether this section of the video is empowering or degrading depends on your perspective. On one hand you could say they are confident with themselves, or you could also say they are trying to attract the male audience. Either way, it isn't completely necessary as it has nothing to do with the lyrics. 

After this scene, Iggy is seen riding a bike through a trailer park full of people that are all staring at here. This could signify that everyone is looking up to her ,or that she thinks she is irresistible and has control over people. 

However, there is also no male dominance in this video so therefore Iggy has the most power. This is especially true later on in the video when she is giving a guy a lap dance, but then steals his car keys, this reinforces the idea that Iggy has the control in this particular video.

Comments

Popular posts from this blog

HOW MINECRAFT IS MARKETED DIFFERENTLY - ESSAY

When Minecraft was officially released, marketing was solely based on word of mouth. Due to its never-ending possibilities it became pretty popular. With the help of YouTube, Minecraft has become one of the most popular games as it allowed users to show other fans their creations and how they have used the game. This is also free publicity for Mojang who created Minecraft. Within the game, Mojang have teamed up with other games such as Fallout and Skyrim Elder Scrolls for in game features such as themed worlds and skins. The consumption of Minecraft is large and varied compared to other games. As a user you can play the game first hand, or there are multiple ways to watch and interact through things like Youtube. Youtube allows users to generate their own creative content for other people to view and interact with.  Different versions of the game were released in order to allow people to get what they want out of the game. Narratives in the game include 'story modes', '...

Pitch, Statement of Intent and Mockups

Pitch My aim for my billboard posters in relation to Fairtrade is to try and show the equality within the brand through the posters themselves. I will try and do this by using an outdoor setting, because it has that correlation to nature and represents that natural environment. I believe this will help give a clearer idea to the reader about the link to Fairtrade. This isn't clearly shown in my mock-ups as they are just sample images. The only reason I used these images was to show the similar style of clothing and poses. The two mock-ups have slight differences in layout and fonts and when it comes to the final poster I will decide on the most appropriate style. However, whatever it ends up looking like it will have a clean and simple approach, as I believe it suits the ethos of the company.  Statement of Intent  - For my adverts I intend to have the model as the main focus along with the brand name and slogan, which both have correlations to Fairtrade. With the picture I ...

American Beauty - Scene Analysis

Representation  Lester is represented as a submissive and pathetic person, this is shown through his hunched over posture and the way he always obeys to whatever his wife tells him to do. This is the complete opposite to his wife who is a very loud and tumultuous person. She is seen as the master at the table whereas it would usually be the father of the family. However, she has to be quite caring as she took a lot of time preparing a big meal for her family. Then there is Jane, who seems to be the most collected out of all the family, even though she is stereotypical confused and delusional teenager. Mise En Scene The mise en scene in this scene from American Beauty is used to express the personalities of the family. For instance, Lester is wearing very bland clothes, much like the interior of the house, which shows that his life is boring and repetitive. It could also show that he blends in with the house as if he is not there, which would make sense as he stated at th...