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News: Online Digital Publications

Daily Mail - Mail Online (Daily Mail Publication)

The Daily Mail still use over-the-top headlines to try and intrigue the audience in. In this publication they use the word 'refuses' in all capital letters, to exaggerate the story they are trying to sell to the public.
Their ideology stays the same online, which is that they are right wing but they tend to roll with whatever seems to be the more popular view and that way can get more people to click on their articles. With the article I chose they try and get the reader to go against Jeremy Corbyn (Labour), therefore trying to make the Conservative Party look better.  
Just like their newspaper, Mail Online chug out unpolished, manipulative and mostly 'fake' news stories, unlike The Guardian who spend more time and money into their journalism to create more complete and truthful news.

 The Mail Online understand that it is a younger audience who use the internet for their news and so they try and create news in which they think the younger audience would be interested in, for example celebrity breakups. 
Whereas their newspaper is read by a more older audience so they try and keep their stories about politics, but they still have all the 'soft' news they usually have.
The Mail Online generate income with the adverts that are splashed across the screen. They also try and get the reader to sign in on their site to try and make the news they see more personal to them. There are also many interactive elements on Mail Online like commenting on articles, sharing them and links to other articles the reader may be interested in, by doing this they are trying to increase reader loyalty.  
    

The Guardian - (The Guardian Publication)

The Guardian have set up their online news to be as similar to their newspaper as possible, they still keep their stories truthful and to the point. This shows they put more time and money into their journalism than the likes of the Mail Online. They also kept their left wing ideology, which is supporting the Labour Party. Most of their stories, including the one above, have the Labour in spotlight. 
I believe The Guardian's audience is the same in their newspapers as it is online, because the stories are still on the same topics and sticks with the same viewpoint.
It is clear to see that The Guardian spend more time and money into their journalism to get better stories, whereas the Mail Online focus on making as many stories as they can, no matter if they aren't complete or the actual truth.
The Guardian generate income by asking the reader at the end of an article to 'become a supporter' or 'make a contribution', so that 'their future is much more secure'. Unlike many online news publications, The Guardian does not put up a paywall to stop readers reading the rest of an article. By doing this, they are still sticking to their socialist view. They also have a few adverts on their page which will generate a bit of income.
The Guardian has a few interactive features on their online platform, such as signing up to make the news you see more personal to you, sharing an article on social media and they recommend other stories based on the one you're looking at. This will increase reader loyalty as it allows the reader to interactive with the news and make things more personal to them, making it feel much more individual.  

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