Pitch
My aim for my billboard posters in relation to Fairtrade is to try and show the equality within the brand through the posters themselves. I will try and do this by using an outdoor setting, because it has that correlation to nature and represents that natural environment. I believe this will help give a clearer idea to the reader about the link to Fairtrade. This isn't clearly shown in my mock-ups as they are just sample images. The only reason I used these images was to show the similar style of clothing and poses. The two mock-ups have slight differences in layout and fonts and when it comes to the final poster I will decide on the most appropriate style. However, whatever it ends up looking like it will have a clean and simple approach, as I believe it suits the ethos of the company.
Statement of Intent
- For my adverts I intend to have the model as the main focus along with the brand name and slogan, which both have correlations to Fairtrade. With the picture I want to use a natural setting to try and reinforce the idea of the Fairtrade element and makes the clothes seem less industrially made. The brand name will be over the top of the model in the centre, with the slogan underneath it. This was partially inspired through research into other marketing campaigns.
- The target audience for Level is teenagers and young adults who are looking for an alternative and edgy style. However, it could also attract and older demographic who are looking for and modern, alternative look. Level's plan is to advertise sophisticated, urban influenced clothing that can suit different occasions. To make sure our products are seen by the target audience it is best to spread across different media platforms, from social media to magazines and billboards. This way it will be seen more by the people more likely to be attracted to it. For instance, it would not make sense to put it in a newspaper as the readers tend to be of an older demographic compared to that of an Instagram advertisement.
- The style of clothing and photography should attract the target audience, as it would be something they would wear and take inspiration from. Hopefully making them want to find out more about the brand. By also incorporating Fairtrade they instantly know where the clothes are coming from and that there is nothing hidden like with other high street brands.
- As Level is working with Fairtrade, customers know where they are getting their clothes from and how the workers are being treated, putting their mind at ease. When buying from Level, everyone knows that you are not just buying quality products, but products made with care from workers who are treated fairly and are paid equally. Because of this the clothes being sold will probably be more expensive compared to others from high street shops, who are probably not working with Fairtrade.
Mockups
My aim for my billboard posters in relation to Fairtrade is to try and show the equality within the brand through the posters themselves. I will try and do this by using an outdoor setting, because it has that correlation to nature and represents that natural environment. I believe this will help give a clearer idea to the reader about the link to Fairtrade. This isn't clearly shown in my mock-ups as they are just sample images. The only reason I used these images was to show the similar style of clothing and poses. The two mock-ups have slight differences in layout and fonts and when it comes to the final poster I will decide on the most appropriate style. However, whatever it ends up looking like it will have a clean and simple approach, as I believe it suits the ethos of the company.
Statement of Intent
- For my adverts I intend to have the model as the main focus along with the brand name and slogan, which both have correlations to Fairtrade. With the picture I want to use a natural setting to try and reinforce the idea of the Fairtrade element and makes the clothes seem less industrially made. The brand name will be over the top of the model in the centre, with the slogan underneath it. This was partially inspired through research into other marketing campaigns.
- The target audience for Level is teenagers and young adults who are looking for an alternative and edgy style. However, it could also attract and older demographic who are looking for and modern, alternative look. Level's plan is to advertise sophisticated, urban influenced clothing that can suit different occasions. To make sure our products are seen by the target audience it is best to spread across different media platforms, from social media to magazines and billboards. This way it will be seen more by the people more likely to be attracted to it. For instance, it would not make sense to put it in a newspaper as the readers tend to be of an older demographic compared to that of an Instagram advertisement.
- The style of clothing and photography should attract the target audience, as it would be something they would wear and take inspiration from. Hopefully making them want to find out more about the brand. By also incorporating Fairtrade they instantly know where the clothes are coming from and that there is nothing hidden like with other high street brands.
- As Level is working with Fairtrade, customers know where they are getting their clothes from and how the workers are being treated, putting their mind at ease. When buying from Level, everyone knows that you are not just buying quality products, but products made with care from workers who are treated fairly and are paid equally. Because of this the clothes being sold will probably be more expensive compared to others from high street shops, who are probably not working with Fairtrade.
Mockups
WWW : Good, clear pitch
ReplyDeleteEBI : Finish Statement of Intent