Fashion Branding And Marketing

H&M

Originating from Sweden, H&M offers fashion and quality at the best prices. It understands the modern, digital demand from consumers. Most of its new collections will stimulate a new campaign and be promoted on all social media platforms.

Prior to the air of the actual Super Bowl commercial, H&M ran a grand prize giveaway on Facebook and in stores for a chance to meet David Beckham the model for H&M’s Bodywear line at the time. H&M released teasers on YouTube with one showing David Beckham in the studio getting his briefs and clothes ripped off, and the other rewind back in time where David Beckham is in the photoshoot studio with his signature briefs on. H&M engaged with its audience through the Twitter campaign by letting the audience decide which version of the commercial will air real time through their choice of the two different hashtags

Topshop

Topshop has transformed drastically over the decade into a cool, affordable high street brand that not only teenagers follow, but also famous fashion bloggers, models, and celebrities. It has become “the” place to go for clothes with individuality and glamour.

Topshop collaborated with Twitter and launched the #LIVETRENDS real time campaign where billboards were set up in major UK cities, each near a Topshop store. From front row fashion Tweets, Topshop determines which styles are most in-trend, and recommends collections available in stores that customers could purchase right away.

River Island

River Island's latest campaign ‘Find Yourself’ will be spread across TV, press, digital, social and for the first time will include a cinema screening. It moves away from seasonal marketing or ‘micro-moments’, and aims to celebrate the different clothing tastes of its consumers all year round, as the models in its ad show a variety of different fashion styles rather than specific seasonal clothing.

The brand says it is taking the conversation around identity further with its tagline ‘there’s only one you’, which urges consumers to enjoy their own individual style and not be dictated by the seasons.

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Comparison of Two National Newspapers (The Guardian and Daily Mail)

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The Big Issue - Front Cover Analysis

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