Fashion Branding And Marketing

H&M

Originating from Sweden, H&M offers fashion and quality at the best prices. It understands the modern, digital demand from consumers. Most of its new collections will stimulate a new campaign and be promoted on all social media platforms.

Prior to the air of the actual Super Bowl commercial, H&M ran a grand prize giveaway on Facebook and in stores for a chance to meet David Beckham the model for H&M’s Bodywear line at the time. H&M released teasers on YouTube with one showing David Beckham in the studio getting his briefs and clothes ripped off, and the other rewind back in time where David Beckham is in the photoshoot studio with his signature briefs on. H&M engaged with its audience through the Twitter campaign by letting the audience decide which version of the commercial will air real time through their choice of the two different hashtags

Topshop

Topshop has transformed drastically over the decade into a cool, affordable high street brand that not only teenagers follow, but also famous fashion bloggers, models, and celebrities. It has become “the” place to go for clothes with individuality and glamour.

Topshop collaborated with Twitter and launched the #LIVETRENDS real time campaign where billboards were set up in major UK cities, each near a Topshop store. From front row fashion Tweets, Topshop determines which styles are most in-trend, and recommends collections available in stores that customers could purchase right away.

River Island

River Island's latest campaign ‘Find Yourself’ will be spread across TV, press, digital, social and for the first time will include a cinema screening. It moves away from seasonal marketing or ‘micro-moments’, and aims to celebrate the different clothing tastes of its consumers all year round, as the models in its ad show a variety of different fashion styles rather than specific seasonal clothing.

The brand says it is taking the conversation around identity further with its tagline ‘there’s only one you’, which urges consumers to enjoy their own individual style and not be dictated by the seasons.

Comments

Comparison of Two National Newspapers (The Guardian and Daily Mail)

The Berliner or Compact Format (The Guardian) The Guardian was once a broadsheet newspaper, also known as 'the quality press ', due to the more serious approach that it took compared to other popular tabloids . But due to printing costs, The Guardian has now took on the berliner format. Because of these changes, people have said that the ' quality press ' has turned into more like the popular press . In the cover of The Guardian you can expect to see much more text (' copy ') than in a tabloid paper. This shows that they put a lot more detail into their splash , probably to try and keep the ' quality press ' reputation that they have. The Guardian is a left wing paper. This means that they usually represent the socialist ideology , which is supporting the distribution of wealth and resources in society. The agenda for their stories focus on economics, politics and 'hard news'. The Tabloid (Daily Mail) The Daily Mail takes...

The Big Issue - Front Cover Analysis

This cover of The Big Issue has an orange theme to promote the new film T2 Trainspotting, even the logo has changed which they usually keep black and white. Also, their masthead is very different to other magazines as it does not spread across the whole cover and so they have the option to move it around. In this case, they placed the masthead in the top left corner so that it does not affect the image. For this cover they also used a pull quote as the main cover line with a bright orange background which will attracts the audience's eyes to it first. The next thing that pops out to the audience is the black and white picture of the four main characters of the film. They have used this effect to represent them as being old-school, as the first Trainspotting released in 1996. The magazine features the usual release date, price and magazine sell line. These appear on every Big Issue magazine, however it does not need a bar-code as it not sold in shops where it need to be sc...

Pitch, Statement of Intent and Mockups

Pitch My aim for my billboard posters in relation to Fairtrade is to try and show the equality within the brand through the posters themselves. I will try and do this by using an outdoor setting, because it has that correlation to nature and represents that natural environment. I believe this will help give a clearer idea to the reader about the link to Fairtrade. This isn't clearly shown in my mock-ups as they are just sample images. The only reason I used these images was to show the similar style of clothing and poses. The two mock-ups have slight differences in layout and fonts and when it comes to the final poster I will decide on the most appropriate style. However, whatever it ends up looking like it will have a clean and simple approach, as I believe it suits the ethos of the company. Statement of Intent - For my adverts I intend to have the model as the main focus along with the brand name and slogan, which both have correlations to Fairtrade. With the picture I ...

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