News Values and Audience Appeal

The guardian is a left wing paper, which means it supports the ideology similar to that of the Labour party. However, The Guardian are much more open to other views especially compared to the Daily Mail. You can see this in the covers I chose where they support David Cameron (Conservative), but also go against him a bit where they said he 'attacked Johnson', showing that they are open to both sides on a topic. 

The language that The Guardian uses is much more formal and fair compared to that of the Daily Mail. This is to appeal to their target audience which tends to be middle aged, upper class people. The Guardian's agenda tends to be more 'hard' news and so the viewpoint tends to be more open so that target audience gets a better idea on whatever topic they are reading.

The images that The Guardian uses tend to be smaller and more relevant than those used in the Daily Mail. Their headlines are also much smaller and less offensive, this shows that their focus is much more on their stories than their over the top headlines and images like those in the Daily Mail.    

The Daily Mail is a right wing paper, meaning it supports the ideology similar to that of the conservative party. This means that they will usually support the views of the conservatives when political events come up. For instance, the covers I have chosen shows them supporting the conservatives more or degrading left wing parties such as the labour party. 


Daily Mail especially like to use large images as it is a tabloid. This helps exaggerate their usually biased headline. You can see this in the first cover I picked out, where Theresa May looks powerful and dominant. 

The language that Daily Mail uses helps appeal to their target audience, which is usually more elderly people. That is probably why they use more informal and sometimes offensive language because that's the type of language elderly people grew up with. I think this correlates with the viewpoint of the Daily Mail, because they support the Conservatives who tend to be very patriotic and so they appeal to most elderly people as they are used to the classic, more patriotic view on things.