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Conventions of Dance Music Videos

Example - 'Changed The Way You Kiss Me' This music video has the stereo typical 'live for the moment' story, with the character starting the day doing an everyday routine and ending with a party scene. The character shows his increasing emotion during the video.  The whole video is in black and white and so gives a more vintage atmosphere to the video and perhaps shows more emotion. This is not seen all that often in modern 'dance' music videos.  Jack U (Skrillex & Diplo) - To U ft AlunaGeorge The music video for To U is quite random and disjointed, however has this reoccuring theme of couples and getting back together. The video features different ethnicities and scenery to perhaps suggest that this topic can be applied to everyone. The video in general is bright and some of it is filmed in the summer time with summer clothes, however this is not always the case. Disclosure - White Noise ft AlunaGeorge This music video has much more...

Conventions of Dance Music (Websites)

Rudimental Rudimental's website features there newest single 'These Days', advertised in the bottom left corner of the website. The cover for the single has also been used for the background. The image itself shows the typical summer time and bright clothes theme which regularly occurs in dance music. The last thing seen in the home page is a link to there music video of the featured single. Major Lazer Major Lazer's website is very simple but still features bright colours and again has a link to the music video on youtube. The tab at the top of the website has links to social media and places where you can listen to the music, along with links to other parts of the website. Example Example's background is a moving image of the design used on the single cover. The cover itself is very bright with it's neon colours. There is also a box which links you to places which you can listen to the new single.

Representation: Using stereotypes to create meaning for audiences.

Find a selection of newspaper front pages that depict her and decide how she is being represented using stereotypes relating to masculine and feminine stereotypes. Outline these on your blog with some explanation. Can you use any of the ideas and academic arguments in your analysis?

Refugee crisis analysis

               Source A                                                                                        Source B To what extent do the elements of media language used in Sources A and B convey different values, attitudes and beliefs about the world?  In your answer you must: Analyse the ways in which media language has been used in combination in sources A and B to convey values, attitudes and beliefs about the world Refer to relevant contexts and academic ideas and arguments in your analysis Draw judgements and conclusions in relation to the question The Daily Mail (source A) have used many extreme language choices when creating this newspaper cover. To start with they use the word ...

Revision: Newspapers and Political Bias

The Mail mainly has a conservative based political stance. This can be seen through the over the top language used like 'backlash' and 'blitz'. This is also emphasized with the bright red explosive picture. The phrase 'mission accomplished' is positive and shows that something good has been done. The Independent is an objective magazine and therefore has no particular political stance. This is shown through the headline which is just clearly stating facts. They also have not used any visual images relating to the main storyline, as it could suggest a different viewpoint on that story. The newspaper features other plugs to other stories unlike The Mail whose main focus is the Syrian bombing story.        

Dance Music Research

1. What makes all of these music videos from the dance music genre? All of these music videos are set in the summer where it looks hot, usually in the streets. All the people in the video also wear summer clothes, such as shorts and tshirts. The videos all feature bright colours, either through their clothes, buildings or extra props which exaggerates the summer vibe they are going for. In all the videos people are dancing or doing summer related activities in time with the music. Usually something unnatural happens which you would not find going on in everyday life. 2. Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse. All of these shots have bright colours and feature people dancing. The colours chosen are bright summer colours (pink, blue and purple). This is shown through multiple ways, either it's the clothes, buildings or special effects like in the 'COLA...

Finished H and M Advert Remake and Evaluation

Wear brown shoes after six: I think that the camera angles for the first scene were fairly accurate. The first one could have been taken from a slightly lower angle and the third maybe slightly further away. I managed to create a focus pull in the second shot which matched the original so this was successful. The location was not very accurate as there wasn't enough lighting on the street to be able to see the subject of the scene. However it was still taken outside. This scene was edited well as we managed to get the timings to fit well with the non diegetic soundtrack and voiceover. The mise en scene was accurate as the subject was wearing a suit and holding a clear umbrella. However the colour of the suit doesn't exactly match the original. The lighting also isn't great and is a lot darker then the original. This is probably because I just used the lighting that was there instead of creating my own lighting set up. Wear a hat indoors: Wear a sh...