Source A Source B
To what extent do the elements of media language used in Sources A and B convey different values, attitudes and beliefs about the world?
In your answer you must:
Analyse the ways in which media language has been used in combination in sources A and B to convey values, attitudes and beliefs about the world
Refer to relevant contexts and academic ideas and arguments in your analysis
Draw judgements and conclusions in relation to the question
The Daily Mail (source A) have used many extreme language choices when creating this newspaper cover. To start with they use the word 'migrant', a word generally frowned upon because of it's incorrect use. The actual meaning of a migrant is someone that is moving country with the intent to seek better living conditions. Newspapers like the Daily Mail overuse this word and so the word now has very negative connotations towards it because of it. Compare this to The Guardian who have used the word refugee in the right context, as a refugee is someone who has to leave their country as they cannot return home due to certain circumstances, such as war. By doing this The Guardian are showing that these being displayed in the newspapers are not wanting do this personally but they are having to due to the devastation taking place in their country.
The Daily Mail emphasis their negative viewpoint with the verb 'swarm', they use this word in particular to represent the 'migrants' as unwanted insects. This is because David Cameron 'was attacked for likening them to insects'. However, The Daily Mail would not have put this as their headline if they did not agree with it. This is largely contrasted by The Guardian's cover who have labeled the refugee crisis as 'Europe's'. By doing this they have put the responsibility on to the whole of Europe instead of blaming singular people, something the Daily Mail would have done.
Just from these two covers, you can easily see the differences in political stances that the newspapers have. The Daily Mail's extreme, boundary pushing language represents the right wing conservative views, but it can be argued that they are even further right than conservative due to their absurd headlines and articles. Where as The Guardian are more of left wing newspaper, however they stay much more objective when compared to The Daily Mail. Their headlines and articles are usually straight to the point and do not include any absurd language to show their extreme views, something that The Daily Mail consistently does. Just by looking at the language a newspaper uses you can usually tell their political stance and the attitudes they have about the world.
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