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Dance Music Research

1. What makes all of these music videos from the dance music genre?

All of these music videos are set in the summer where it looks hot, usually in the streets. All the people in the video also wear summer clothes, such as shorts and tshirts. The videos all feature bright colours, either through their clothes, buildings or extra props which exaggerates the summer vibe they are going for.
In all the videos people are dancing or doing summer related activities in time with the music. Usually something unnatural happens which you would not find going on in everyday life.


2. Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse.
All of these shots have bright colours and feature people dancing. The colours chosen are bright summer colours (pink, blue and purple). This is shown through multiple ways, either it's the clothes, buildings or special effects like in the 'COLA' music video. The videos tend to have floral patterns in as well, such as the shirt in the second frame.
3.What other music videos could you find from the same genre?
-Jess Glynne - Hold My Hand
-Calvin Harris - Feels




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