A Level Media

Pitch My aim for my billboard posters in relation to Fairtrade is to try and show the equality within the brand through the posters themselves. I will try and do this by using an outdoor setting, because it has that correlation to nature and represents that natural environment. I believe this will help give a clearer idea to the reader about the link to Fairtrade. This isn't clearly shown in my mock-ups as they are just sample images. The only reason I used these images was to show the similar style of clothing and poses. The two mock-ups have slight differences in layout and fonts and when it comes to the final poster I will decide on the most appropriate style. However, whatever it ends up looking like it will have a clean and simple approach, as I believe it suits the ethos of the company.  Statement of Intent  - For my adverts I intend to have the model as the main focus along with the brand name and slogan, which both have correlations to Fairtrade. With the picture I ...

H&M Originating from Sweden, H&M offers fashion and quality at the best prices. It understands the modern, digital demand from consumers. Most of its new collections will stimulate a new campaign and be promoted on all social media platforms. Prior to the air of the actual Super Bowl commercial, H&M ran a grand prize giveaway on Facebook and in stores for a chance to meet David Beckham the model for H&M’s Bodywear line at the time. H&M released teasers on YouTube with one showing David Beckham in the studio getting his briefs and clothes ripped off, and the other rewind back in time where David Beckham is in the photoshoot studio with his signature briefs on. H&M engaged with its audience through the Twitter campaign by letting the audience decide which version of the commercial will air real time through their choice of the two different hashtags Topshop Topshop has transformed drastically over the decade into a cool, affordable high street brand...

Fairtrade What is Fairtrade? 'With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves.' What Fairtrade does 'Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.'  Where Fairtrade works 'There are over 1.65 million farmers and workers in 1,226 producer organisations across the Fairtrade system.' Individual workers and producer organisations in 74 countries in 4 continents are working with the Fairtrade. What brands use Fairtrade From food products like Ben and Jerry's, Cadbury and Greggs, to larger retailers such as Sainsbury's and The Co-operative...

 Diesel Only The Brave Wild Short Pitch: Our adverts were on the men's eau de toilette Diesel Wild. It is a spray that is part of Diesel's Only The Brave collection.  The adverts we created would be designed for magazines and social media, that way a wider amount of people will be able to see these adverts in different locations. The slogan 'only the brave' suggests to the audience that only daring people will buy and wear this product. The target audience for this product is people who like the outdoor lifestyle and being out in the wild. For our adverts we took a lot of inspiration from the likes of Hugo Boss and Dior, as they use bold logos and slogans with a striking image to go with it. Evaluation and improvements: There are certain conventions in which worked well in our advert. For example, by keeping the copy of our advert to a minimum, we are assisting the audience to keep their focus more on the actual product. The layout for our advert is again ...

  The Guardian The Guardian do not put up a paywall, as they allow everyone to read the whole story. However, they ask for contributions which get invested back into their journalism, so that 'they are able to keep telling the stories that matter and to inform the world and make it a better place. They also offer a monthly subscription that offers a  premium experience on the guardian app and also a daily tablet edition app.  They get their audience to interact by sharing the stories that they produce on their social media, allowing them to state their opinions. This applies to Shirky's End of Audience theory, in which the consumers now become the producers. This is because they are able to share a story and add on their view/opinion on it to their own audience on social media. Mail Online (Daily Mail) The Mail Online, unlike The Guardian, gets it's main source of income through the advertisements they have splash across the screen. Compared to the ad...