Skip to main content

The Paradise Papers


The Guardian
    
Image result for the guardian paradise paper
The Daily Mail use certain language, such as 'dragged', that places the Queen in the position of a victim. Whereas The Guardian made the Queen in a more negative light by using certain words such as 'controversial' and exploiting'

For The Guardian, this story is huge because it goes against their ideology and so they have a lot to talk about. This is why they made a series of newspapers on this story that has a yellow theme throughout. Altogether, they had four cover stories solely on this story, this reflects on their socialist view which they clearly stick to, unlike other newspapers who will adjust their ideology depending on the popularity of them at the time. 

 Unusually, The Guardian has used negative language, such as 'exploiting' and 'accused'. This is due to the story being against the left wing ideology and so they are placing the celebrities in a negative light. More often than not, The Guardian try and keep their stories more objective and less biased. But, as this story was so big for them, they were much more left wing in their opinion.

 Daily Mail
Image result

The Daily Mail also show their right wing ideology through their headline, by using the verb 'dragged' to demonstrate, in their opinion, how the Queen was clueless into what was going on.
Out of all the people they could have used for their main headline, they chose the Queen as she is a major figure in the public eye. Although their headline is about the controversial tax havens, they still used young celebrity as their main picture to try and intrigue an audience to read their newspaper. They also use both '£10M' and '£5M' to try and intrigue their target audience because their right wing ideology focuses on money. 


The Guardian: Online

 The Guardian have still stuck with their yellow theme and also to their left wing ideology by using words like 'reveals secrets' and 'hidden', still keeping the celebrities in a negative light.  

 Mail Online

 The Daily Mail's online counterpart, the Mail Online keeps the right wing ideology as they kept the Queen in the victim role. They do not keep their article objective either, they blatantly exclaim 'The Queen's done nothing wrong' and are not open to other opinions.  
The Mail Online also uses certain language like 'expose' and 'hypocritical' to exaggerate their point of view.


Comments

Post a Comment

Popular posts from this blog

HOW MINECRAFT IS MARKETED DIFFERENTLY - ESSAY

When Minecraft was officially released, marketing was solely based on word of mouth. Due to its never-ending possibilities it became pretty popular. With the help of YouTube, Minecraft has become one of the most popular games as it allowed users to show other fans their creations and how they have used the game. This is also free publicity for Mojang who created Minecraft. Within the game, Mojang have teamed up with other games such as Fallout and Skyrim Elder Scrolls for in game features such as themed worlds and skins. The consumption of Minecraft is large and varied compared to other games. As a user you can play the game first hand, or there are multiple ways to watch and interact through things like Youtube. Youtube allows users to generate their own creative content for other people to view and interact with.  Different versions of the game were released in order to allow people to get what they want out of the game. Narratives in the game include 'story modes', '
1 comment
Read more

Pitch, Statement of Intent and Mockups

Pitch My aim for my billboard posters in relation to Fairtrade is to try and show the equality within the brand through the posters themselves. I will try and do this by using an outdoor setting, because it has that correlation to nature and represents that natural environment. I believe this will help give a clearer idea to the reader about the link to Fairtrade. This isn't clearly shown in my mock-ups as they are just sample images. The only reason I used these images was to show the similar style of clothing and poses. The two mock-ups have slight differences in layout and fonts and when it comes to the final poster I will decide on the most appropriate style. However, whatever it ends up looking like it will have a clean and simple approach, as I believe it suits the ethos of the company.  Statement of Intent  - For my adverts I intend to have the model as the main focus along with the brand name and slogan, which both have correlations to Fairtrade. With the picture I want
1 comment
Read more

American Beauty - Scene Analysis

Representation  Lester is represented as a submissive and pathetic person, this is shown through his hunched over posture and the way he always obeys to whatever his wife tells him to do. This is the complete opposite to his wife who is a very loud and tumultuous person. She is seen as the master at the table whereas it would usually be the father of the family. However, she has to be quite caring as she took a lot of time preparing a big meal for her family. Then there is Jane, who seems to be the most collected out of all the family, even though she is stereotypical confused and delusional teenager. Mise En Scene The mise en scene in this scene from American Beauty is used to express the personalities of the family. For instance, Lester is wearing very bland clothes, much like the interior of the house, which shows that his life is boring and repetitive. It could also show that he blends in with the house as if he is not there, which would make sense as he stated at the st
1 comment
Read more