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HOW MINECRAFT IS MARKETED DIFFERENTLY - ESSAY

When Minecraft was officially released, marketing was solely based on word of mouth. Due to its never-ending possibilities it became pretty popular. With the help of YouTube, Minecraft has become one of the most popular games as it allowed users to show other fans their creations and how they have used the game. This is also free publicity for Mojang who created Minecraft. Within the game, Mojang have teamed up with other games such as Fallout and Skyrim Elder Scrolls for in game features such as themed worlds and skins.

The consumption of Minecraft is large and varied compared to other games. As a user you can play the game first hand, or there are multiple ways to watch and interact through things like Youtube. Youtube allows users to generate their own creative content for other people to view and interact with. 

Different versions of the game were released in order to allow people to get what they want out of the game. Narratives in the game include 'story modes', 'spectator modes' and 'educational modes'. As well as this another mode is a 'Multiplayer mode which allows friends to join each other in Minecraft realms'. This creates in-game social interaction, but Minecraft has been able to create a huge fan base that meet up at events, creating an out of game social interaction.

Minecraft is different as they have moved away from the typical violent games that are said to be 'damaging' kids, instead they have introduced narratives that are supposed to educate children and users playing the game into things they can use in the real world. 


Comments

  1. ldownie11 December 2018 at 01:27

    Be sure to use media terminology, for example: discuss how digital convergence has been vital in generating appeal across a huge cross-section of the audience. It appeals both to traditional gamers as well as young children and those who are aware of the game via intertextual references in their favourite television programmes.

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