A Level Media

The Guardian      The Daily Mail use certain language, such as 'dragged',  that places the Queen in the position of a victim. Whereas The Guardian made the Queen in a more negative light by using certain words such as 'controversial' and exploiting' For The Guardian, this story is huge because it goes against their ideology and so they have a lot to talk about. This is why they made a series of newspapers on this story that has a yellow theme throughout. Altogether, they had four cover stories solely on this story, this reflects on their socialist view which they clearly stick to, unlike other newspapers who will adjust their ideology depending on the popularity of them at the time.  Unusually, The Guardian has used negative language, such as 'exploiting' and 'accused'. This is due to the story being against the left wing ideology and so they are placing the celebrities in a negative light. More often than not, The Guardian try and ke...

Lucozade The advert is for the sports energy drink, Lucozade. Lucozade is a soft drink manufactured by the Japanese company Suntory and marketed as a range of sports and energy drinks. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist. It was then acquired by the British pharmaceutical company Beecham's in 1938 and sold as an energy drink for the sick as Lucozade. The company's advertising slogan was "Lucozade aids recovery". In 1989 the Beecham Group merged to form SmithKline Beecham, which in 2000 merged to form GlaxoSmithKline. In September 2013 GlaxoSmithKline sold Lucozade and another soft drink, Ribena, to the Japanese conglomerate Suntory for £1.35 billion.  A single Lucozade bottle costs just £1.  The target audience are children and teenagers that are into sports. Having Gareth Bale as the star of the advert helps appeal to the target audience as he is a key figure in footballing and sports industry and they look up to him...

How many organisations own national newspapers and do any companies own more than one title? If so, are these titles linked together? The Daily Mail – backed Conservative/Lib Dem Owned by Viscount Rothemere via DMG Media DMG Media, formerly Associated Newspapers, is a national newspaper and website publisher in the UK. It is a subsidiary of DMGT. The group was established in 1905 and is currently based at Northcliffe House in Kensington. DMG Media is a leading multi-channel consumer media company which is home to some of the UK’s most popular brands, including the Daily Mail, MailOnline, The Mail on Sunday, Metro, Wowcher, Jobsite and Jobrapido. The Guardian – backed Labour Owned by the Scott Trust Limited ‘Guardian Media Group plc (often referred to as GMG) is a British mass media company owning various media operations including The Guardian and The Observer. The group is wholly owned by Scott Trust Limited, which exists to secure the financial and editorial indep...

How does intertextuality create meaning in this source? Use of Abba reference (Swedish pop group) There could be many reasons to why they chose ABBA as the group they used to put political heads on. It could be the simple reason that there are four of them or that they are European. Or it could potentially have a slightly deeper meaning, like perhaps they think this type of politics is old school. Also, having David Cameron and Boris Johnson as the lead singers represents how they have the main voice in the debate, whereas the other two are more like the backup. They also used lots of references to ABBA's song titles for puns on the viewpoints of the different figures. Use of Personality (Nicola Sturgeon, David Cameron, Boris Johnson and Nigel Farage.) They have chosen these four political figures as they had the main voices in the debate at the time. However, they have the two figures, Nicola Sturgeon and David Cameron, on the left who are for remaining in the EU. Then t...

This cover of The Big Issue has an orange theme to promote the new film T2 Trainspotting, even the logo has changed which they usually keep black and white. Also, their masthead is very different to other magazines as it does not spread across the whole cover and so they have the option to move it around. In this case, they placed the masthead in the top left corner so that it does not affect the image. For this cover they also used a pull quote as the main cover line with a bright orange background which will attracts the audience's eyes to it first. The next thing that pops out to the audience is the black and white picture of the four main characters of the film. They have used this effect to represent them as being old-school, as the first Trainspotting released in 1996. The magazine features the usual release date, price and magazine sell line. These appear on every Big Issue magazine, however it does not need a bar-code as it not sold in shops where it need to be sc...