A Level Media

Minecraft was first created in 2011 by Mojang Studios. It is a sandbox game, meaning the player is free to do whatever they desire. This allows players to use the game however they want. With the lack of objectives in the game, players are forced to use their creativity to play the game and this is partly the reason why Minecraft became so popular. Mojang relied on user feedback through community forums to help improve their game for future updates. Originally, there was no advertising for the game, people only found out through word of mouth. Minecraft would slowly gain a small fan base. The rise of Youtube helped Minecraft soar in popularity, because of the user generated content uploaded to the site. This allowed for players to show off their creativity and how they played the game. This lead to game series, called let's plays, which 

When Minecraft was officially released, marketing was solely based on word of mouth. Due to its never-ending possibilities it became pretty popular. With the help of YouTube, Minecraft has become one of the most popular games as it allowed users to show other fans their creations and how they have used the game. This is also free publicity for Mojang who created Minecraft. Within the game, Mojang have teamed up with other games such as Fallout and Skyrim Elder Scrolls for in game features such as themed worlds and skins. The consumption of Minecraft is large and varied compared to other games. As a user you can play the game first hand, or there are multiple ways to watch and interact through things like Youtube. Youtube allows users to generate their own creative content for other people to view and interact with.  Different versions of the game were released in order to allow people to get what they want out of the game. Narratives in the game include 'story modes', '...

What is Jenkins's theory that the author is referring to here? How might it apply to how audiences interact with the Minecraft game? - The Jenkins theory is about how the audience and customers can participate in the creation of new products and the product gaining popularity. Minecraft players actively play the game and help it to circulate amongst friends, social media, etc. How is Minecraft different to conventional computer games in terms of narrative and what kind of experience this offers gamers? - Minecraft is about building and crafting new things and therefore the players become a producer of the game and well as consuming the content. How did YouTube respond to this trend? Have a look at what YouTube offers to gamers by going to the site. Watch a PewDiePie and Ali A video as part of your research. - YouTubers such as PewDiePie have circulated Minecraft by creating videos of them playing the game and posting it online. In 2015 YouTube created a website with gamin...

Story-boarding: Introduction: The introduction to my music video will be set on the beach in the evening. The first shot is a birds eye view of the sea crashing on to the beach with words like the artists and the song title. It will turn in to a series of shots of exoctic places and activities in different locations , to go with the 'live in the moment' type story. During the song, there are parts where the voice is the main focus. This is where I plan to have extreme close ups of lips miming the lyrics of the song. This will not only show a variation in shot selection, but will also make a connection between the video and the song. The storyboard sketches are just some ideas that I have in mind, but might not make it to the video. All the shots in the photo are inspired by other dance music videos that have a similar atmosphere that I want to partially replicate. 

Blackout Website - Will Shilton

Website The website will be subject to change as I will want it to compliment the music video. For instance, if there is a particular shot which looks good in the video, I would use it for the background of the website. However, I want the website to have bold fonts and bright accent colours, or white depending on the background image. I want to have an image of the DJ but not have them feature them in the video, which happens in many cases. This will hide their identity more and keep the focus of the video on the visuals and narrative, rather than the creator of the music.  For the logo, it will mostly likely be a modern, bold font of the artist's name, similar to that of Avicii or Tiesto. Depending on the background it will most likely be white or black, to keep the simplicity I want in the website.  Video  The video will most likely be set at the beach and feature many people with bright summer style clothes that stand out, to compliment the song. I want the v...