A Level Media

When Minecraft was officially released, marketing was solely based on word of mouth. Due to its never-ending possibilities it became pretty popular. With the help of YouTube, Minecraft has become one of the most popular games as it allowed users to show other fans their creations and how they have used the game. This is also free publicity for Mojang who created Minecraft. Within the game, Mojang have teamed up with other games such as Fallout and Skyrim Elder Scrolls for in game features such as themed worlds and skins. The consumption of Minecraft is large and varied compared to other games. As a user you can play the game first hand, or there are multiple ways to watch and interact through things like Youtube. Youtube allows users to generate their own creative content for other people to view and interact with.  Different versions of the game were released in order to allow people to get what they want out of the game. Narratives in the game include 'story modes', '...

What is Jenkins's theory that the author is referring to here? How might it apply to how audiences interact with the Minecraft game? - The Jenkins theory is about how the audience and customers can participate in the creation of new products and the product gaining popularity. Minecraft players actively play the game and help it to circulate amongst friends, social media, etc. How is Minecraft different to conventional computer games in terms of narrative and what kind of experience this offers gamers? - Minecraft is about building and crafting new things and therefore the players become a producer of the game and well as consuming the content. How did YouTube respond to this trend? Have a look at what YouTube offers to gamers by going to the site. Watch a PewDiePie and Ali A video as part of your research. - YouTubers such as PewDiePie have circulated Minecraft by creating videos of them playing the game and posting it online. In 2015 YouTube created a website with gamin...