A Level Media

(Question 1) Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press? The government should have no influence on the things reported in the UK press, otherwise the news would be biased towards solely UK news and they could potentially hide things which they do not want to us to see. The press deserve the freedom to report on whatever they choose to, and journalists should be able to have opinions on current events and situations. If this were to happen, we would be completely unaware of what news events were taking place around the world. This follows Curran and Seaton's power and media industries theory, that ownership and control affect how the media operate. (Question 2) How are newspapers regulated and why do you think this is necessary? Can you refer t...

Explain how representations in adverts are constructed to promote the product.  Shelter Shelter has decided to use different ethnicities so that they can represent all people and to show that anyone can potentially be homeless. Also the faces that they have used in their adverts are of sad emotions, to show that homelessness is life changing and is also a miserable time in anyone's life. The people that they used for the advert do not look like the stereotypical homeless person, so it reinforces this idea that anyone can become homeless.   They have used a lot of text compared to the other adverts. The main text is bold and red to try and grab the audience's attention to their main statement, which makes them think about homelessness and how it can affect anyone. The colour red also has connotations to danger, which is suitable for such a life changing thing such as homelessness. But, it especially works well as it exaggerates the pale faces of the people behind i...